You've Spent Years Building a Reputation. Here's Why New Clients Can't Find You
Word of mouth still works. What changed is the search that happens immediately after it — and that is where long-standing businesses lose the introduction.
Blog · North Shore, MA
Writing about local search, for the people who have to do it.
Written from client work rather than from a content calendar. If something here saves you paying anyone — including us — to do it, that is a good outcome.
Articles
Recent writing.
How to Do Local SEO for Small Businesses
What to fix first, what to skip, and roughly how long any of it takes. Why the site comes before the listing, and why a page can rank first and get no clicks.
Local SEO on the North Shore, MA
A lot of what ranks for Beverly, Lynn and Salem is run from other states on a template. Which leaves real search terms with almost no local competition.
Google Maps Pack Secrets to Help You Rank
Three results appear before any website does. How the map pack ranks businesses, what actually moves it, and the four mistakes that get a listing suspended.
Why Hiring a Local Marketing Agency Near You Is the Smartest Move
Most agencies ranking for your town have never been to it. What proximity actually buys you, and the four questions to ask before you sign.
Search Engine Optimization Services That Keep the Big Picture in Mind
Rankings are a measurement, not a result. The four places the chain breaks between someone searching and someone calling you.
Maximizing Visibility: Why SEO Is Important for Your Online Success
Search is the only channel where the customer starts the conversation. Why it compounds where advertising does not, with real twelve-month numbers.
Maximize Your Reach: 25 Proven Strategies to Boost Your Blogging Traffic
Twenty-five strategies, ordered by whether they actually work for a small local business. Seven that matter, eight that help, ten that are noise.
Rather skip the reading
Start with the pages that answer most questions.
What SEO costs
Packages and price ranges, published rather than quoted on a call. See SEO services.
What results look like
Three clients, real Search Console numbers, and an honest note on what those numbers do not prove. See case studies.
The listing before the website
For most local searches the map decides it. See profile management.
Who you would be working with
A team in Swampscott that works with businesses across Massachusetts and beyond. More about Bonbonica.
Who writes this
Written between client jobs, not by a content team.
Everything here comes out of work we actually did. If an article exists it is because a client asked the question first and the answer turned out to be worth writing down properly.
That also means it appears irregularly. A month with a lot of client work is a month with nothing published, and that is the right trade. More about Bonbonica.
Start here
Have a question the writing does not answer?
Ask it. Text +1 781-513-8746, email maida@bonbonica.com, or book fifteen minutes.
- Phone
- +1 781-513-8746
- maida@bonbonica.com
- Hours
- Monday–Saturday, 7:00 AM – 3:00 PM
- Based in
- Swampscott, MA