You've Spent Years Building a Reputation. Here's Why New Clients Can't Find You
Word of mouth still works. What changed is the search that happens immediately after it — and that is where long-standing businesses lose the introduction.
Blog
Writing about local search, for the people who have to do it
Written from client work rather than from a content calendar. If something here saves you paying anyone — including us — to do it, that is a good outcome.
Articles
Recent writing
How to Do Local SEO for Small Businesses
What to fix first, what to skip, and roughly how long any of it takes. Why the site comes before the listing, and why a page can rank first and get no clicks.
Local SEO on the North Shore, MA
A lot of what ranks for Beverly, Lynn and Salem is run from other states on a template. Which leaves real search terms with almost no local competition.
Google Maps Pack Secrets to Help You Rank
Three results appear before any website does. How the map pack ranks businesses, what actually moves it, and the four mistakes that get a listing suspended.
Why Hiring a Local Marketing Agency Near You Is the Smartest Move
Most agencies ranking for your town have never been to it. What proximity actually buys you, and the four questions to ask before you sign.
Search Engine Optimization Services That Keep the Big Picture in Mind
Rankings are a measurement, not a result. The four places the chain breaks between someone searching and someone calling you.
Maximizing Visibility: Why SEO Is Important for Your Online Success
Search is the only channel where the customer starts the conversation. Why it compounds where advertising does not, with real twelve-month numbers.
Maximize Your Reach: 25 Proven Strategies to Boost Your Blogging Traffic
Twenty-five strategies, ordered by whether they actually work for a small local business. Seven that matter, eight that help, ten that are noise.
Rather skip the reading
Start with the pages that answer most questions
What SEO costs
Packages and price ranges, published rather than quoted on a call. See SEO services.
What results look like
Three clients, real Search Console numbers, and an honest note on what those numbers do not prove. See case studies.
The listing before the website
For most local searches the map decides it. See profile management.
Who you would be working with
A team in Swampscott that works with businesses across Massachusetts and beyond. More about Bonbonica.
Who writes this
Written the way we write for clients
Every article here starts where a client's does: with a question somebody actually asked. Not a topic chosen because it has search volume, and not a piece written to fill a calendar.
Sometimes the writing starts before the service does. When a client is planning something new — a treatment, a product line, a location — the pages go up months ahead, so that by the time they are ready to sell it, the pages are already ranking and the enquiries are already arriving. A page needs months to reach the first page of Google. A decision to offer something new takes weeks. Do it in that order and the launch lands in silence.
That is the method, and what you read here is what we produce for the businesses we work with. Same research, same structure, same refusal to pad.
If you want this done for your business, that is a service.
Start here
Have a question the writing does not answer?
Ask it. Text +1 781-513-8746, email maida@bonbonica.com, or book thirty minutes.
- Phone
- +1 781-513-8746
- maida@bonbonica.com
- Hours
- Monday–Saturday, 7:00 AM – 3:00 PM
- Based in
- Swampscott, MA