Social media · North Shore, MA
Social media that sounds like you, not like an agency.
Posts written in your voice, on a schedule you can actually keep. For local businesses where the person reading your feed might walk past your door tomorrow.
The work
What we handle.
Consistency beats brilliance here. A feed that stops for three months tells a customer more than any single post ever will.
Content that fits the business
Written from what actually happens at your business — the work, the people, the week. Not stock quotes on a gradient.
A schedule you can keep
Posting weekly forever beats posting daily for a month and stopping. We set a rhythm that survives your busy season.
The platforms that matter to you
Facebook and Instagram for most local businesses, LinkedIn for professional services. Being everywhere badly helps nobody.
Replies and messages
A question left unanswered for four days is a customer who booked somewhere else. Someone watches the inbox.
Photos and short video
What you look like doing the work. The most-engaged content for a local business is almost never the most polished.
Tied to the rest of it
Social supports search rather than replacing it. It feeds your Google Business Profile and sends people to a site that can answer them.
How it runs
Planned a month ahead, posted on the day.
Everything is written and scheduled in advance rather than improvised on a Tuesday evening. You see the month before it goes out and can change anything you want to — but you are not the one remembering to post.
The same post rarely works everywhere, so captions and images are adjusted per platform instead of copied across. And your Google Business Profile gets posts too, which almost nobody does and which search engines notice.
Being straight with you
Social media is not where local customers find you.
Search is where the intent is
Someone searching for what you sell is ready to buy. Someone scrolling is not. If your budget only stretches to one thing, put it in local SEO and let social wait.
Social is where they check you out
That said — most people who find you in search will look at your feed before calling. An account that stopped posting in 2023 costs you the enquiry you already earned. That's the job social does.
Followers are not the number
A local business with 300 engaged followers in its own town beats 5,000 scattered across the country. We don't chase a follower count and won't report one as if it were a result.
You can do this yourself
If you have time and enjoy it, do it yourself and keep the money. Uniqueme exists for exactly that — schedule a month in about fifteen minutes.
What clients say
Every review on Google is five stars.
The absolute best local marketing agency! She genuinely cares about both your business and you as a person. Her expertise is unmatched, and she's always available when you need her. From top-notch marketing services to fixing my website, she does it all. Highly recommend!
I really appreciate Bonbonica's friendly and professional approach. They helped me locate new customers and improve my understanding of digital marketing.
Who does the work
Your voice, learned once and kept.
Getting the voice right takes a few weeks of back and forth. After that it runs, and you approve rather than write. Most owners find that the part they were dreading was the writing, not the deciding.
It works best alongside local SEO and a maintained Google Business Profile — those bring people in, social keeps you familiar. Tell us what you post now, if anything.
Social media questions
Questions we get asked.
Which platforms should my business be on?
Facebook and Instagram for most local businesses, LinkedIn for professional services. Being everywhere badly helps nobody. Your Google Business Profile also takes posts, and almost no small business uses it.
How often should I post?
Weekly, forever. That beats daily for a month and then stopping. A feed that went quiet tells a customer more than any single post ever will.
Does social media help my Google ranking?
Indirectly. Social posts are not a direct ranking factor, but most people who find you in search will check your feed before calling. An account that stopped in 2023 costs you the enquiry you already earned.
Can I do this myself?
If you have time and enjoy it, yes — keep the money. Uniqueme exists for exactly that: a week of posts written and scheduled in about five minutes.
Start here
Show us your feed. We’ll be honest about it.
Sometimes the answer is that your social is fine and the problem is elsewhere. You’ll get that answer free. Text +1 781-513-8746, email maida@bonbonica.com, or book fifteen minutes.
- Phone
- +1 781-513-8746
- maida@bonbonica.com
- Hours
- Monday–Saturday, 7:00 AM – 3:00 PM
- Based in
- Swampscott, MA