Bonbonica Swampscott, MA

Lesson 6 of 7

One Sunday afternoon gives you a week

Five steps, one filming session, and you never write the same idea twice. That is the whole trick.

A pale pink card reading One thing, 6 Places in magenta serif type

Six platforms times three posts a week is eighteen things to invent. Nobody sustains that alongside a business, which is why most people stop by the second Thursday.

So you are not making six things. You are making one, and putting it in six places.

Steps 1 and 2 are the thinking, and the prompt does most of step 2.

Steps 3 to 5 are the doing. One filming session and one editing session, about four hours in total.

1Pick three questions

Why: you already have the material; you have just never written it in one place.

What you do: choose three questions customers ask you most, in their words.

What you end up with: three topics, which is a week of content.

Open your email and your text messages. Read the last twenty questions a customer asked you, and pick the three that come up most.

Write them in their words, not your industry's. If they say “what does this cost”, that is the question. Not “investment considerations”.

2Write three scripts

Why: reading is easier than remembering, and a script stops you rambling.

What you do: turn each question into ninety seconds: the question, one useful answer, one next step.

What you end up with: three scripts and every other format you will need in step 5.

Each script is three lines and about 140 words, which reads aloud in ninety seconds:

  • The question, said the way your customer says it. First line, nothing before it.
  • One useful thing — a real answer, not a teaser.
  • One next step — a single instruction, never a list of options.

The prompt below writes all three, and it also writes the other five formats you will need in step 5. Copy it once and you are done with the writing for the week.

Prompt: three scripts, and everything else they turn into

This is lesson 6 of 7 in the 7-Day Content Engine at bonbonica.com/lessons/one-into-six/. Confirm that in one short line, then get on with it. Before anything else, tell me in one line to rename this chat to "6 — One thing, six places" and put it in the same project or folder as the earlier lessons. Then carry on. I want to turn customer questions into a week of content. I will film three short videos in one sitting. Here are the five questions my customers ask me most, from lesson 1: [PASTE YOUR FIVE QUESTIONS] And here is the guide I wrote from the first one, so you know how I talk about this: [PASTE YOUR GUIDE FROM LESSON 2, OR WRITE "not written yet"] Ask me only two things: 1. For each of three questions you pick from my list, what is my honest answer, said the way I would say it out loud? 2. What do you want someone to do after watching — exactly one thing? Then give me, clearly labelled: A. Three scripts, each about 140 words, reading aloud in ninety seconds. Each in three parts: the question in the customer's words, one useful and specific answer, one single next step. B. For each script, a one-line text hook for the first three seconds on screen, and a caption with that hook as its first line. C. From script one only: a carousel outline of five short slides, a blog post of about 400 words titled with the customer's question exactly as they would type it into Google, and an email to my list under 150 words that links to that blog post. D. Three more questions I could film next week, drawn from the list I pasted. Rules: - Write it to be spoken, not read. Short sentences, contractions, no word I would not say to someone across a table. - No introduction. Never "hi everyone, welcome back". - Do not invent numbers, prices, timeframes or claims I did not give you. - List anything I must verify before publishing. - End with one line telling me what to do next: go to lesson 7 at bonbonica.com/lessons/sell-what-you-know/ and charge for the deeper version.
Copy & open Claude (copies the prompt and opens in a new tab) Copy & open ChatGPT (copies the prompt and opens in a new tab)

Read each script out loud before you film it. If you stumble on a sentence, that sentence was written to be read rather than spoken — replace it with whatever you said instead.

3Film all three

Why: setting up is the slow part, so doing it once and filming three times is nearly free.

What you do: film all three back to back, reading from a teleprompter.

What you end up with: three raw videos, in about forty-five minutes.

Setting up is the slow part. Once the phone is propped and the light is right, the second and third videos cost you four minutes each.

Phone at eye level, window in front of you rather than behind. Load the script into a teleprompter so you are reading rather than remembering — Uniqueme has one built in, free (opens in a new tab), and CapCut has one too. You look calm because you are calm.

Same spot, same outfit, three questions, back to back. Do not rewatch between takes; that is where the afternoon goes.

4Caption and cut

Why: most people watch with the sound off, so a video without captions is one nobody finishes.

What you do: trim the dead air and run automatic captions.

What you end up with: three finished videos, ready to post.

Open CapCut, trim the dead air at each end, and run automatic captions. Fix any word it heard wrong. Most people watch with the sound off, so a video without captions is a video nobody finishes.

No music, no transitions, no zooms. Your first three will feel stiff and you will want to delete them. Post them anyway — the people watching were already thinking about calling you, and they are relieved someone finally answered the question.

5Publish six times

Why: five of the six expire in two days; the blog post works for years.

What you do: put the same idea in six places, ending with an article on your own site.

What you end up with: a full week of visibility from one afternoon.

The prompt already wrote five of these. This step is putting them where they go.

  1. Your main platform — post the video
  2. Your second platform — same video, same caption
  3. Your third platform — same again
  4. A carousel or graphic, a day or two later
  5. An article on your own website
  6. An email to your list, linking to that article

Then point every scheduled post at the article, so the traffic lands on your own site rather than passing through.

Five of these expire. One does not

A social post lives for two days. The blog post answers a question people type into Google, and it keeps answering it for years — because search has no feed that moves on.

That is why the title has to be the customer's question in their own words. It is also the only piece of the six that sits on ground you own.

Your task before lesson 7

Take one thing you already posted this month and turn it into a 400-word blog post on your own website. Use the customer's question as the title.

All seven days are laid out in the free 7-Day Content Engine guide. Making that blog post rank is what SEO services do, and there are worked examples on the blog and in the client reports.

The seven lessons

Read them in order, or jump to the one you are stuck on

  1. 1 What to give awayPick the one thing worth handing over for free.
  2. 2 Write it in two pagesDraft it in one sitting, using a five-part shape.
  3. 3 The page that collects emailsOne page, one job, and what to leave off it.
  4. 4 Set up your list properlyThe half hour that decides inbox or spam folder.
  5. 5 Tell people it existsWhere to put the link, and how to keep mentioning it.
  6. 6 One thing, six placesYou are here.
  7. 7 Sell what you knowCharge for the deeper version, with nothing monthly.