Bonbonica Swampscott, MA

Lesson 5 of 7

Tell people it exists

You built the thing. Now the uncomfortable part, which is saying so out loud, more than once, to people who did not ask.

A bronze card reading Tell people IT exists in white serif type

Start here

Publishing is not telling

Most free guides are downloaded four times, and three of those are the person who made it.

The page being live changes nothing on its own. Nobody is monitoring your website for new pages. If you mention it once and go quiet, you will conclude that it did not work, when what actually happened is that almost nobody saw it.

The rule of thumb that helps: you will get bored of saying it long before your audience gets tired of hearing it. Most people see a fraction of what you post, and most of them were thinking about something else at the time.

Six places

Put the link everywhere it belongs

This takes an afternoon and then keeps working without you.

Your email signature

Every email you already send becomes a quiet invitation. Costs nothing and never stops.

Your social bios

One line, one link. The people checking you out are the warmest audience you have.

A post on each channel

Not a link dump. Give away one useful thing from the guide, then mention where the rest is.

Your existing customers

They know you already. Some of them will send it to somebody who needs it.

In conversation

“I wrote something about that, want me to send it?” is not a pitch. It is being helpful.

Your own website

A link from the pages people already land on. This is the one that keeps working while you sleep.

The asking part

Give the thing away in the post itself

The trick to not sounding like a salesperson is to be useful before you mention anything.

A post that says “I made a free guide, download it here” asks for something and gives nothing. A post that answers one real question and then says “the rest is in a guide, link below” has already been worth someone's time.

That means writing posts about the content, not about the download. Take one step from your guide and explain it properly. Then mention that there are four more where it came from.

Do that once a week, indefinitely. The guide does not expire, and new people arrive constantly.

Ten minutes

Write a week of posts about it

One prompt, five posts, each useful on its own so nothing reads like an advert.

Prompt: write posts about my guide

I have written a free guide and I need to tell people it exists without sounding like I am selling something. Before you write anything, ask me these questions one at a time and wait for my answer each time: 1. What is the guide called, and what is in it? 2. What are the three or four most useful specific things it says? 3. Which platforms do you actually post on? 4. What do you want someone to do — click a link, reply, or message you? Then write five posts. Each one must give away one genuinely useful thing from the guide first, and only mention the guide at the end. Rules: - No post may be only about the download. If someone reads it and never clicks, it should still have been worth their time. - Short sentences. Write the way I speak, not the way a marketer writes. - No hashtag lists, no "link in bio 👇", no hype. - Vary the shape: one story, one mistake people make, one straight how-to, one question, one short list.
Open Claude Open ChatGPT

Post them a few days apart rather than all at once, and keep the ones that get replies. Replies tell you which idea is worth building on.

Where this goes

One idea is worth more than one post

You just wrote five posts from one guide. The next lesson is the same trick applied to everything you make, so that one hour of work fills a week.

The whole sequence is in the free 7-Day Content Engine guide. If posting consistently is the part that keeps slipping, that is exactly what Uniqueme and social media management are for, and being found without posting at all is what SEO in Massachusetts covers.

Your task before lesson 6

Put the link in three places today. Your email signature, one social bio, and one post. Not seven places. Three.

The seven lessons

Read them in order, or jump to the one you are stuck on

  1. 1 What to give awayPick the one thing worth handing over for free.
  2. 2 Write it in two pagesDraft it in one sitting, using a five-part shape.
  3. 3 The page that collects emailsOne page, one job, and what to leave off it.
  4. 4 Set up your list properlyThe half hour that decides inbox or spam folder.
  5. 5 Tell people it existsYou are here.
  6. 6 One thing, six placesTurn a single idea into a week of content.
  7. 7 Sell what you knowCharge for the deeper version, with nothing monthly.