Lesson 3 of 7
The page that collects emails
One page. One job. Everything on it either helps someone hand over their address or it does not belong there.
Start here
Every way off the page is a lost signup
This is the one page on your site where fewer choices is better.
Your normal pages are built to let someone wander. This one is not. A visitor who clicks your menu, your latest post or your Instagram icon has left, and almost none of them come back.
That does not mean a bare page. It means every element earns its place by moving someone toward the form, or it goes.
What goes on it
Six things, and nothing else
In this order, top to bottom. It fits on one screen and a bit of scrolling.
A headline about the result
What they get, not what format it is in. “Record once, publish six times” beats “Free PDF download”.
Five bullets
What is inside. Specific enough that someone can tell whether it is for them.
Who it is for
Naming who it is not for is what makes the right person feel understood.
The form itself
First name and email. Nothing more. Every extra field costs you signups.
Who you are
Two or three sentences on why you are the person answering this. Credibility does the selling.
The same button, twice
Once near the top, once at the bottom. Both scroll to the same form.
Where to build it
Two routes. Pick by whether you can edit your own site.
Neither of these costs anything to start.
No website you can edit. Build the page inside your email tool. MailerLite hosts a landing page on its free plan, and you get a shareable link the same afternoon. It is not on your domain, which is a real cost, but a page that exists beats a page you are waiting on.
A site you control. Put the page on your own domain. That way Google can find it, it builds authority you keep, and the address is yours forever. This is the better long-term answer, and it is why the whole thing is worth doing properly.
Ten minutes
Write the page without staring at it
Give it the guide you wrote in lesson 2 and it drafts the page around it.
Prompt: write my signup page
Change anything that does not sound like you. This page is the first impression a stranger gets, and stiff copy reads as someone else's writing.
Where this goes
The page is half of it
A form that nobody has connected to anything just collects addresses into the void. The next lesson is the part that makes the email actually arrive.
The whole sequence is in the free 7-Day Content Engine guide. If your site is the thing standing in your way, that is what web design and Website Manager exist for, and SEO services are how a page like this gets found in the first place.
Your task before lesson 4
Build the page. Do not style it yet. Get the words down and the form on it.
The seven lessons
Read them in order, or jump to the one you are stuck on
- 1 What to give awayPick the one thing worth handing over for free.
- 2 Write it in two pagesDraft it in one sitting, using a five-part shape.
- 3 The page that collects emailsYou are here.
- 4 Set up your list properlyThe half hour that decides inbox or spam folder.
- 5 Tell people it existsWhere to put the link, and how to keep mentioning it.
- 6 One thing, six placesTurn a single idea into a week of content.
- 7 Sell what you knowCharge for the deeper version, with nothing monthly.