Google Ads · North Shore, MA
Google Ads for small budgets, run like the money matters.
Most small accounts leak money on searches that were never going to buy. The work is narrowing, not broadening — a short list of terms your customer actually types, and the discipline to leave the rest alone.
The work
What running an account actually involves.
A narrow keyword list
Built from what converts, not from what has volume. Broad terms are cheap to bid on and expensive to convert, which is the trap most small accounts fall into.
Negative keywords, constantly
The list of searches you don't want to appear for is longer than the list you do. It grows every month and it's where most of the savings live.
Ads that match the search
If someone searched for one thing and the ad promises another, you paid for a click that bounced. Every ad group points at the page that answers it.
Landing pages that convert
Sending paid traffic to a slow or vague page is buying an expensive lesson. If the page isn't ready we say so before spending — or build one that is.
Location and schedule limits
You serve certain towns and you answer the phone certain hours. The account should reflect both rather than paying for clicks you can't service.
Reporting you can read
Spend, clicks, cost per click and what came of it. Not a screenshot of a dashboard with no explanation attached.
Being straight with you
Ads are not right for every business.
The maths has to work
If a client is worth a few hundred dollars and clicks cost four, you need a conversion rate most small sites don't have. We'd rather tell you that than take the retainer.
Ads stop the day you stop paying
That's the real difference from SEO. Search rankings you build keep working; ads are rented attention. Most businesses eventually want both, in that order.
Small budgets are worth running properly
One of our accounts runs at $3.89 per click on a tight list of terms. Under five hundred dollars, spent deliberately. The numbers are published.
Free listings first
Your Google Business Profile costs nothing and often outperforms paid search for a local business. We'd fix that before spending a dollar on ads.
Who does the work
Somebody is watching the account.
Paid search punishes neglect faster than anything else in marketing. A campaign left alone for a month finds new ways to spend money that have nothing to do with your business.
So it gets checked, negatives get added, and losing ad groups get paused. That is most of the job and there is no clever version of it.
More about how we work, or send us your account for a free look.
Google Ads questions
Questions we get asked.
How much should I spend on Google Ads?
Less than you think, spent narrowly. One client runs a campaign at $3.89 per click on a tight list of terms, for under five hundred dollars across a year. A small budget managed properly beats a large one spread wide.
How quickly do Google Ads work?
Immediately, which is the point. Ads are the right call when you need enquiries this month. They are also rented — the day you stop paying, they stop.
Should I do Google Ads or SEO?
Ads if you need customers now. SEO if you want to own something in a year. Most businesses do both, in that order — and fix the free Google listing before either.
Why is my cost per click so high?
Usually the keyword list is too broad. Broad terms are cheap to bid on and expensive to convert. The list of searches you do not want to appear for is longer than the list you do.
Start here
We’ll tell you whether ads make sense for you.
Including when the answer is no. Text +1 781-513-8746, email maida@bonbonica.com, or book fifteen minutes.
- Phone
- +1 781-513-8746
- maida@bonbonica.com
- Hours
- Monday–Saturday, 7:00 AM – 3:00 PM
- Based in
- Swampscott, MA