Wilmington, MA
Your customers come from six towns. Your marketing reaches one.
Wilmington is bordered by Woburn, Reading, Tewksbury, Andover, Billerica and North Reading. Businesses here serve customers from all of them.
Most of those businesses are findable in exactly one — the town on their letterhead.
Ranking for where your customers are, not where you are registered
A page that only ever says Wilmington cannot match a search that says Reading. Search engines match the words someone typed against the words on the page, and people type the name of where they are standing.
That is the single most common gap in a Wilmington business's website. The site is fine. The reputation is real. And half the market cannot find it because the pages name one town out of six.
The fix is not more pages for the sake of it. It is pages that name the places customers actually come from, and titles that say what you sell rather than "Home" and "Services".
Social media, and what it actually does
More people search for social media marketing in Wilmington than in any other town we track, relative to general marketing searches. So it is worth being straight about what it does.
Social media rarely produces discovery. Nobody opens Instagram to find a plumber — they open Google. What social does is keep a business familiar to people who already know it, and answer the check a customer runs before calling: is this business still active, does the work look good, are there real people here.
A dead account fails that check as thoroughly as no account at all. That is why a sustainable posting schedule matters more than an impressive one — three considered posts a week that survive your busy season beat daily posting that stops in July.
It works alongside search rather than instead of it. Search brings people who do not know you. Social keeps the ones who do.
What the work looks like
The Google Business Profile first, because for most local searches the map decides the outcome before any website loads.
Then the pages of the website, named for the towns you serve and the things you sell.
Then social, on a schedule you can keep, in your own voice rather than an agency's.
Bonbonica is a local agency with clients across Massachusetts and beyond.
Wilmington, MA
Questions we get asked
How do I get found by customers in Woburn and Reading, not just Wilmington?
With pages that name those towns. A page that only says Wilmington cannot match a search that says Reading — search engines match the words people type.
Does social media help me get found on Google?
Not directly. Social keeps you familiar to people who already know you. Discovery comes from search and from the Google listing.
How often should a small business post?
Three considered posts a week, sustained, beats daily posting that stops in the busy season.
What is the map pack?
The three local businesses Google shows on a map above the ordinary results. For most local searches the customer chooses from there.
How long does this take?
A Google listing can produce enquiries within weeks. Search rankings usually show nothing measurable for about two months, then move steadily.
What does it cost?
SEO packages run from $2,000 to $10,000 a month depending on how competitive the market is. Every range is published on the SEO services page.
Start here
Find out where you stand, free
Text or call 781-513-8746, email maida@bonbonica.com, or book a free analysis of your site against whoever is currently above you.
- Phone
- +1 781-513-8746
- maida@bonbonica.com
- Hours
- Monday–Saturday, 7:00 AM – 3:00 PM
- Based in
- Swampscott, MA